NIKE: BETTER IS TEMPORARY
At Nike, the desire to be the best is a journey, not a destination - better is always temporary.Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more
- Hardcover
- 320 pages
- Published April 16th, 2021